Since 2007
Product built on data,
decisions shaped by users.
I'm Cyrille, a Senior Product Manager with 18+ years across SaaS, BI, and fraud intelligence. I combine AI tooling with analytical rigour to find the "why" behind the numbers, then turn it into better products.
Philosophy
Data gets you to the "what". Users tell you the "why".
I believe great products come from a relentless loop: instrument everything, watch real behaviour, ask the right questions at the right moment, and act. AI accelerates that loop; it doesn't replace it. I use LLMs to surface hypotheses faster and SQL to pressure-test them. The "Aha!" moment isn't luck; it's engineered.
Turning ambiguity into a roadmap is where the real craft lies. I translate scattered stakeholder input, business goals, and customer signals into a prioritised backlog, clear acceptance criteria, and user stories that developers, designers, and QA can act on without guesswork. Whether the framework is Scrum, Kanban, or a scaled, SAFe-inspired setup, I facilitate the rhythm rather than just attend it.
A product is judged as much by how it feels and how safely it behaves as by what it does. I build accessibility, inclusive interface patterns, and privacy-by-design into requirements from day one, working closely with engineering on secure coding practices rather than bolting them on afterward. Jira and Confluence are where that thinking gets documented, tracked, and kept honest.
None of it matters without the people. I spend as much energy aligning stakeholders, engineers, and business owners around a shared "why" as I do reading dashboards. Customer experience and performance monitoring, powered by tools like PostHog and Omni BI, tell me whether that alignment actually shipped value; if it didn't, I go back to the loop.
Currently open to
Stockholm · Hybrid · Remote
Experience
From fraud dashboards
to SaaS analytics at scale.
Senior Product Manager
- Scrum & Agile Leadership: experienced in the Scrum agile framework, acting as a facilitator with tech teams.
- Improved UX and conversion funnels for company registration and invoicing SaaS products serving French auto-entrepreneurs.
- Led onboarding research and redesign, identifying friction points and translating PostHog behavioural data into measurable UX improvements.
- Integrated the INPI Guichet Unique API to fully automate business registration formalities.
- Built product data dashboards in Omni BI to give real-time visibility into key product and business metrics.
- Leveraged LLMs to accelerate user research, synthesise insights, and support data-driven roadmap decisions.
- Ran triggered PostHog surveys at key moments in the user journey to capture qualitative signal at scale.
Pricing & Incentives Coordinator
- Managed dealer invoices, incentives, and financial reporting across Nordic dealer networks (Denmark, Sweden).
- Produced KPI tracking and forecasting reports for regional sales management.
- Benchmarked dealer performance to identify outliers and inform commercial decisions.
Business Analyst & Development Manager
- Built operational dashboards and optimised the data warehouse to support real-time operational visibility across global teams.
- Led forecasting, KPI analysis, and workflow optimisation, driving efficiency across content moderation operations.
- Drove product innovation in fraud risk detection, including classification of refusal reasons to improve automated decision systems.
Key achievements
About
Eighteen years of building
products worth using.
I'm a data-driven Senior Product Manager specialising in SaaS analytics and UX. I dig deep into user behaviour to improve products, combining AI tools for fast exploration with an analyst's precision to uncover the "why" behind the numbers.
Skills
- Product strategy & roadmap
- UX & conversion funnel optimisation
- PostHog analytics & surveys
- SQL & BI / data visualisation
- A/B testing & user research
- AI-assisted product decisions
- Omni BI dashboards
- API integrations
- Agile / Scrum
Languages
Education
Training & courses
- Omni Build & Analytics Trainingomni.co
- Relational Databases & SQLSQLBolt
- Scrum Product OwnerScrum.org
- QlikView Developer 11.2Qlik Stockholm
- Entrepreneur School for ForeignersSolna SFF School
My story
My path into product management wasn't a straight line, and I think that's exactly why it works. I started in 2007 at Besedo Global Services, reviewing content before working my way up to Planning Manager, coordinating operations across international offices, an early lesson in scaling process and managing distributed teams. A brief stint at Renault Nordic sharpened my eye for pricing structures and incentive design, before I moved into product at Betao in 2016, where I've spent the years since building SaaS tools for French auto-entrepreneurs from the ground up.
Each step added a different lens: operations taught me how process breaks at scale, user surveys and product analysis taught me how numbers shape behaviour, and product development & management taught me how to tie both back to what users actually need. Add three languages into the mix, and you get someone comfortable navigating ambiguity, new markets, and cross-cultural teams, which, if I'm honest, is most of what the job actually is.
Interests
- A wonderful Greek wife, three teenagers, and two Australian Shepherds
- PC hardware & home lab
- Internet of Things (IoT) & home automation
- PC game: Battlefield series
- Greek & French food